Ads for Instagram Stories

This project is ongoing.

Ask: Gen Z thinks Instagram is only for polished content. Let’s get them to post more frequently to IG Stories by proving that they can be their silly, authentic, fun-loving selves.

Campaign: To do this, we need to get them excited about the variety of things that Stories can do. We’re currently in the process of making HUNDREDS of pieces of video content (no joke) to do just that.

Ads for Instagram, from Instagram, on Instagram. Here are just a few…