Verizon Holiday Hintlist
Ask: Few consumers realize that Verizon sells more than just phones. The ask was to highlight all the AMAZING tech that Verizon offers over the holidays... without mentioning deals.
Idea: We gave customers a new way to ask for tech gifts via an unexpected platform: Spotify playlists. Reading down the playlist, you’ll notice that the song titles reveal a secret message – a not-so-subtle way of letting loved ones know what you REALLY want for Christmas.
The Case Study
Read the song titles in order from top to bottom to see the hidden message. Check out other hintlists here.