Learn how to vote for what you really want with GoVoteBot

Ask: In 2014, only 16.2% of 18 to 34 year olds turned out to vote in the midterm elections. So for the 2018 midterms, we wanted to get people in swing states to the polls.

Campaign: Every American has their own reasons for voting. When you think about it, most of us aren’t voting for politicians, we’re voting for our interests. So R/GA teamed up with Ad Council to create a non-partisan campaign that positioned GoVoteBot as the one-stop solution for figuring out how to vote. To allude to the format of the bot, the headlines were written as questions with GoVote(bot) positioned as the answer.

We created an in-bot meme generator so people could share their reasons for voting.

Here’s how the bot worked…


 Please remember to vote! <3