Learn how to vote for what you really want with GoVoteBot
Ask: In 2014, only 16.2% of 18 to 34 year olds turned out to vote in the midterm elections. So for the 2018 midterms, we wanted to get people in swing states to the polls.
Campaign: Every American has their own reasons for voting. When you think about it, most of us aren’t voting for politicians, we’re voting for our interests. So R/GA teamed up with Ad Council to create a non-partisan campaign that positioned GoVoteBot as the one-stop solution for figuring out how to vote. To allude to the format of the bot, the headlines were written as questions with GoVote(bot) positioned as the answer.