#UnboxYourPhone

ASK: Introduce the world to the first ever Infinity Display.

CAMPAIGN: We proved just how beautiful life could be with the Samsung Galaxy S8 by changing what it meant to unbox your phone.

ROLE: The team at R/GA defined what the Unbox Your Phone campaign looked like on social. We created all the assets you see below.


 

The Teaser

360 Canvas Scavenger Hunt

The International Reveal

Snapchat Lens Phone Reveal

 

The Launch Social

Launch day Twitter Sliders.

 
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The Post-launch Social

Instagram posts: "Infinity Illusions" 

samsungmobile  Elevate your everyday.  #UnboxYourPhone  with the Infinity Display on the  #GalaxyS8 .

samsungmobile Elevate your everyday. #UnboxYourPhone with the Infinity Display on the #GalaxyS8.

samsungmobile  The Infinity Display makes it hard to tell where your phone ends and the world begins.  #GalaxyS8 #UnboxYourPhone

samsungmobile The Infinity Display makes it hard to tell where your phone ends and the world begins. #GalaxyS8 #UnboxYourPhone

samsungmobile  The immersive Infinity Display on the  #GalaxyS8  spills out of your phone and into reality  #UnboxYourPhone

samsungmobile The immersive Infinity Display on the #GalaxyS8 spills out of your phone and into reality #UnboxYourPhone

samsungmobile  An out-of-this-world view, right in the palm of your hand.  #GalaxyS8

samsungmobile An out-of-this-world view, right in the palm of your hand. #GalaxyS8

samsungmobile  Everything you see turns to eye candy on the  #GalaxyS8

samsungmobile Everything you see turns to eye candy on the #GalaxyS8

samsungmobile  With the Infinity Display, everything on your screen blends perfectly with your surroundings. #GalaxyS8

samsungmobile With the Infinity Display, everything on your screen blends perfectly with your surroundings. #GalaxyS8

Milan Design Week

#MilanDesignWeek was the world's first look at the Galaxy S8 in action.

samsungmobile The #GalaxyS8 is right at home in one of the major design capitals of the world. #UnboxYourPhone #MilanDesignWeek

samsungmobile Swipe right to see the parallels between a beautifully built city and the elegantly designed #GalaxyS8. #MilanDesignWeek

samsungmobile A camera that captures every angle gives you a better perspective. #Gear360 #MilanDesignWeek