ASK: Introduce the world to the first ever Infinity Display.
CAMPAIGN: We proved just how beautiful life could be with the Samsung Galaxy S8 by changing what it meant to unbox your phone.
ROLE: The team at R/GA defined what the Unbox Your Phone campaign looked like on social. We created all the assets you see below.
360 Canvas Scavenger Hunt
The International Reveal
Snapchat Lens Phone Reveal
The Launch Social
Launch day Twitter Sliders.
The Post-launch Social
Instagram posts: "Infinity Illusions"
Milan Design Week
#MilanDesignWeek was the world's first look at the Galaxy S8 in action.
samsungmobile The #GalaxyS8 is right at home in one of the major design capitals of the world. #UnboxYourPhone #MilanDesignWeek
samsungmobile Swipe right to see the parallels between a beautifully built city and the elegantly designed #GalaxyS8. #MilanDesignWeek
samsungmobile A camera that captures every angle gives you a better perspective. #Gear360 #MilanDesignWeek