The parade that was #ConnectedByPride

INSIGHT: Many people aren't able to participate in pride festivities (because of fear, location, family/societal pressure, and so on). 

IDEA: Verizon, a tech leader with a strong history of inclusion, will connect the country through a first-of-its-kind digital pride parade.

ROLE: We saw this campaign through from start to finish… from the concept phase to the sizzle video. It started as a non-Verizon specific, all-agency proactive brainstorm for Pride month and grew into one of Verizon’s most successful social-campaigns of all time (in terms of positive feedback).


The Sizzle


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When we’re connected by pride, not even distance can keep us apart.

From big cities to small towns, we’re stronger when we’re #ConnectedByPride. That’s why we’re hosting the first digital pride parade – so people across the country can march side-by-side, celebrating equality and inclusion for all.



The User Flow


Intro & Parade

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Recording Experience


Editing Video


Loading Screen


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The Social

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